E-reader growth has surpassed tablets

E-reader growth has accelerated in the past six months, as tablet growth has stagnated slightly. Ownership of the portable reading devices has reached double digits.The reason for the more rapid rise of e-reader use when compared with tablets is the fact that e-readers are becoming more like tablets offering a variety of applications. Moreover e-readers offer such features at a much lower price point than tablets such. As compared to last year about 12 per cent people now in United States own a kindle which was previously 6 per cent. During the same period the incline in use of ipad rose to 8 percent from 5 percent. E-reader ownership among adults aged 18 to 49 grew at the most rapid pace of all age groups, while tablet ownership grew most among adults aged 18 to 29.With the rapid increase in investment of tablet market it can be indicated that there is great potential for tablet uptake at the same rate or faster than e-reader.