Google goes up against Facebook

Online search giant Google Inc. is going up against Facebook in this wildly popular fight among social networking websites.This time the project is called Google and it aims to make online sharing more like real life. Other social networking tools make selective sharing within small groups difficult. They dont allow for the nuances that people are used to in offline communication.Google has been experimenting with different social tools since late 2009 with limited success. Millions of people already use Google to share things with others via email, and Google looks like a natural extension of this type of sharing, making it more functional and organized. It can give tough time to Facebook. Google is undergoing field try at the moment and is not available for the general public. The company declined to tell when it will be more widely available. People have their social circles on Facebook and it might be difficult for them to switch to a new social site and start everything from the scratch.