Salman is money making machine: cinema owner

Malhotra owns Agras Jwala cinema, a single-screen theatre with an abundant 1,139 seats. Yet on Wednesday (Eid) and Thursday, they werent enough to accommodate the frenzied fans who queued outside for a ticket. Every show of Bodyguard, Salmans latest release, was houseful.For the audience, Salman is the film. Everything else is secondary. They arent just whistling when he bares his chest. They are even dancing outside the hall. They know a Sallu bhai movie is always tension-free, with entertainment guaranteed, says Malhotra.Its a similar tale in each of the four single-screen theatres and the three multiplexes in the city of the Taj. Combined, there are about 60 shows of Bodyguard every day in Agra. Most are houseful. Thats staggering, he says.The success story is being replicated across India, even abroad.