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Summary McDonald's said a key sales figure climbed 3.7 percent in August in the challenging global economy.
The worlds biggest hamburger chains strongest performance came from the region encompassing Asia, the Middle East and Africa, with revenue at stores open at least 13 months up 5.7 percent.The increase follows a disappointing showing in July, when the figure came in flat. That was the worst showing in more than nine years.The company said strong results in Australia and China fueled the performance, along with a shift in the timing of the Muslim fasting month of Ramadan.In the U.S., the company said its breakfast menu and value items pushed up sales by 3 percent. In Europe, the figure rose 3.1 percent as a result of strength in the U.K., France and Russia.McDonalds says it saw weakness in Japan, Germany and parts of southern Europe.Sales at all the companys restaurants rose 1.2 percent for the month.After years of outperforming its rivals, analysts say McDonalds could be heading into a period of slower growth. The company is also facing increasing competition, with Burger King Worldwide Inc. and The Wendys Co. working to revive their brands.Revenue in restaurants open at least 13 months is a key measure of a restaurant chains performance because it strips out the impact of recently opened or closed stores. The figure is a snapshot of money spent on food at both company-owned and franchised restaurants. They do not reflect corporate revenue.
