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Summary Virgin Atlantic is to launch a commercial art gallery for its upper class passengers during flights.
The airline said its partnership with British artist Ben Eine was a world first, offering travellers flying between London and New York the chance to buy a series of his paintings.
The so-called Gallery in the Air takes place during February and will be the first in a series of on-board collaborations with artists.
Virgin boss Sir Richard Branson said: "I am a huge fan of Ben s work and, like us, he does things differently and doesn t follow the crowd."
