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Summary The phone is being made in China from locally sourced bamboo.
A London-based university student is set to launch the worlds first smartphone made out of wood aimed at the high-end fashionable set.Kieron-Scott Woodhouse is a final year Product & Design student at the Middlesex University in London.Hes just turned 24 and is already running his own company.I think a lot of people want something different. I think the way the market is its changing people appreciate more bespoke and products that tell more of a story, they are not just a custom product that everybody has, the designer said.This is just prototypes but the finished smartphone, called ADzero, will run on Googles Android technology and use a new interface called Adaos - which has been especially engineered.Kieron-Scott says its durable and weighs half as much as an iPhone. Were trying to find a new market so were not going to be in your mainstream, were looking to be in boutiques where we may be the only phone there.Kieron-Scott used social networking sites like Facebook and Twitter to get his ideas noticed and it caught the attention of Chinese technology entrepreneur Jerry Lao who has invested $20,000 in ADzero.Apple and Samsung are the biggest players in the mobile world but the ADzero has something Jerry Lao says others dont - ring-flash technology. The flash is around the cameras lens rather than next to it - minimising any shadows.The phone is due to be launched in the UK at the end of the year.
