Smartphones sale surges Samsung profit

Smartphones sale surges Samsung profit
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Summary Samsung Electronics co. estimates record Q4 earnings after robust sales of high-end phones.

Samsung Electronics, the worlds top maker of memory chips and smartphones, reported a record quarterly profit on Friday, aided by one-off gains and best-ever sales of high-end phones.The South Korean firm, which surged past Apple as the worlds top smartphone maker in the third quarter, is quickly building on its supremacy with sleek designs and a rich product line-up, while the latest models from the likes of HTC, Nokia and BlackBerry maker Research in Motion struggle to interest consumers.Samsung is also weathering a squeeze on its bread-and-butter memory chip business with new revenue sources such as mobile processing chips and high-end OLED displays. Key rivals are increasingly turning to Samsung for components to power their tablets and smartphones.The South Korean firm posted on Friday 5.2 trillion won ($4.5 billion) in quarterly operating profit, beating a consensus forecast of 4.7 trillion won by analysts surveyed by Thomson Reuters I/B/E/S. It said actual profit may rise or fall by 200 billion won from the preliminary figure when the firm provides detailed earnings later this month.The result would top Samsungs previous record profit of 5.0 trillion won earned in the second quarter of 2010 and is up 22 percent from the preceding quarter.One-off gains expected in the fourth quarter include around 500 billion won from the sale of its hard disk drive business to Seagate Technology, and reduced mobile provisions involving royalty payments, according to analysts.Samsung has traditionally seen its first-quarter profit drop from the fourth quarter, but profit will hold up well, reaching between 4.5 trillion won and 5.0 trillion won, with smartphone sales expected to rise further, said Song Jong-ho, an analyst at Daewoo Securities.Samsung only entered the smartphone market in earnest in 2010, but its handset division is now its biggest earnings generator.Sales have skyrocketed thanks to a slick production system that rapidly brings new products to market and has mitigated weakness in its component business of mainly memory chips and flat screens.
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