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Summary YouTube announced plans to create dozens of channels with original content.
“Today, the Web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next generation are being born, and watched, on YouTube,” Robert Kyncl, YouTube’s global head of content partnerships, wrote in a blog post.YouTube unveiled numerous high-profile names among the channel producers, including Jay-Z, Amy Poehler and Ashton Kutcher.Among the producers announced as having channels were Reuters, Electus, Slate and The Wall Street Journal.Lionsgate is the only movie and television studio among nearly 100 content partners. CSI creator Antony Zuiker will be creating content for Black Box TV on one channel; Sofia Vergara is involved in an Hispanic pop culture channel.The initiative is expected to generate about 25 hours of new programming a day on YouTube, The Wall Street Journal reported, which noted that most of the channels will launch next year.
