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Summary ESPN is looking to reach the fans that are watching Twitter feeds while watching television.
Tactics include taking more active role in Twitter during live events as well as providing selective tweets from sportscasters at rival sports networks.In the past ESPN Twitter page was only limited to follow the famous athletes and figures for breaking news only but now it is planning to ramp up Twitter usage. ESPN’s editorial team follows about 2,000 athletes on Twitter to break stories and many of the ESPN personalities like Andy Katz and Pat Forde already have a great following on the social network. Turner Sports has already experimented with this concept, but with a selective process in place. ESPN is expected to roll out more involved Twitter tools later this year.The team of 10 to 15 people at Turner chooses the best submissions on Twitter and published them into aggregation.
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