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Summary Fifty-six percent of shoppers visit a brand's Facebook Page to keep up to date.
Facebook is not only a useful medium to maintain social circle of friends and family but it is a useful source for consumers who are using brands Facebook Pages to enhance their shopping experience.According to a survey Fifty-six percent of shoppers visit a brands Facebook Page to keep up to date with sales and promotions. At least once a month one quarter of all users of Facebook view a Facebook Page for a retailer or consumer product they are interested in. A further 29 percent of consumers use Facebook Pages to learn more about a specific retailer.Facebook pages are not only helpful for the users to know about the latest discounts and prices but they are also effective in influencing consumers purchasing decisions. More than 20 percent of consumers say that Facebook pages have been influential or extremely influential in making a purchasing decision.Each new fan acquired on Facebook is worth 20 additional visits to a brand’s website over the course of a year.
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