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Summary The promotion marks the first time Twitter has hosted a sneak preview.
In order to create an online buzz Super 8 will come out in movie theaters one day ahead of scheduled date. It is an art of a promotional campaign targeted at Twitter users. Users can click on the link to buy movie tickets online, and get free popcorn.The promotion marks the first time Twitter has hosted a sneak preview. Super 8 could do with a promotional boost although early comments have been favorable. But with no big stars and a trailer that does not show the sci-fi alien creature around whom the film revolves, the buzz for the picture has hardly been deafening. This is a new technique for creating curiosity among the audiences. The sci-fi mystery will open in about 300 theaters across the United States and Canada. The studio hopes it will earn $25 million to $30 million during its first three days of release across the United States and Canada.
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