Experienced users shun aimless surfing: Survey

According to a study published by Microsoft, experienced users shun aimless surfing and plan their online sessions more. Spontaneous use of the Internet fell to 21 percent in 2009/10 in Brazil, Britain, France and Canada from 39 percent in 2007.More than 7,000 people were surveyed by market research firm Ipsos in 11 countries. The survey also found that users in emerging economies were far more open to online ads than those in mature markets.Microsoft and its survey partners, Mec and Mindshare, attributed the change in usage patterns to a growing resistance among seasoned Internet users to become too dependent on the Web, as well as to greater efficiency.