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Summary Apple was on top of the product placement charts after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010
A total of 591 brands or products were identified in 33 films that reached No.1 at the box office in 2010. ‘Iron Man 2’ alone featured 64 identifiable products by Apple. Total Apple product placements beat those of runners-up Chevrolet, Ford and Nike. Apple was given the Brandcameo award for Overall Product Placement, which goes to the brand that makes the most discernible appearances in No.1 films at the U.S. box office that year.Apple, which also came top in 2009, capped a decade in which its products appeared in one-third of 334 films that reached number one status at the U.S. box office.Handgun maker Glock was given a lifetime achievement award for its presence in action movies
