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Summary Google is making Web search more social, weaving posts from the Twitter, Flickr, Blogger and other accounts of a user's friends into search results.
The move is an expansion of Google Social Search, which the Internet giant introduced in 2009. Social search will only be available to users who have a Google account. Google account holders will also have the option of linking their social media accounts to their Google profiles.Relevance isnt just about pages, its also about relationships, Google product management director Mike Cassidy and product manager Matthew Kulick said in a blog post. A Google search for camping, for example, may bring up a Twitter post by a friend about hiking trails or a link to campsite pictures uploaded by a friend to Flickr.This means youll start seeing more from people like co-workers and friends, with annotations below the results theyve shared or created, they added. Mindful of potential privacy concerns, Cassidy and Kulick said: The new setting enables you to choose whether or not to show your connected accounts publicly on your Google profile.It will also not display any input from the largest social network of them all -- Facebook -- which has previously declined to share data with Google.Google said the new social search feature is only available in English for the moment.
