Summary Marketers tag along with Careem's trendy campaign on social media. Courtesy: Facebook
(Web Desk) - With today being the last day of the two-day ‘Rishta Aunty’ campaign introduced by Careem - the much talked about - good and bad - Rishta Aunty ride, has made waves of social media where it has engaged not just the people but also various brands in jumping on the ‘matchmaker’ bandwagon.
Careem’s campaign received a huge response on social media – from criticism to hilarious reactions from single people – and now others have decided to cash in on the trend.
From wedding furniture to ‘Rishta Aunty-free’ transport services, these marketing campaigns are hilarious.
Music-streaming app Patari could not contain their excitement and came up with a Mehndi playlist and tweeted it to Careem to celebrate ‘baat pakki’:
Good luck to @CareemPAK for #Careem Rishta Aunty. Jab baat pakki hojaye toh shadi playlist yeh rahi: https://t.co/IMeY3jyvFJ pic.twitter.com/QhRxwcxMsQ
— Patari (@patarimusic) July 19, 2017
However, the negative connotations attached to ‘Rishta Aunty’ were also highlighted
