Summary Careem's Rishta Aunty will accompany users on the ride and help them find a match. Courtesy:Facebook
(Web Desk) - Ride-hailing app, Careem, jumped into the matchmaker business by introducing their new campaign which offers a ‘halaal’ way to find the person.
Users were stumped to find a notification from Careem saying ‘your rishta has arrived’ and that you can now carpool with a rishta aunty who will accompany you to meet the potential candidate for marriage.
Careem usually comes up with popular campaigns such as ‘Careem Nayi’ where a barber would visit your location and give you a quick haircut before Eid, or while keeping up with the social media frenzy they offered a free ride up to 300 rupees by using the promo code “Calibri”.
According to Careem, “they are here with a campaign that the single-and-tired-of-mingling needed: The Rishta Aunty Car-type. The campaign is a two-day endeavor to hook up all those seeking to find partners in the most desi of ways. Here is what happens: On your Careem app, select the ‘Rishta Aunty’ car type and make a ‘later’ booking. If your stars align and if it is your time to walk down aisle in matrimony, you will find your rishta aunty waiting for you in your car. Now all you will have to do is sit back and chat with our aunty while she uses her aunty superpowers to find you your soulmate.
How much does it cost to avail the service?
Absolutely nothing!
Forget shadi websites, friends’ recommendation and Facebook ‘fraand’ requests from random people. Instead, ride your way to marriageable prospects, and do it in the comfort of the backseat of a car!”
The campaign received mixed reactions on social media as some users called Careem’s campaign ‘cheap’ and ‘tacky’ while others joined in on the fun and felt grateful to share their single-life woes with Careem’s Rishta aunty.
#Careem and its chichorpan. pic.twitter.com/MmL9oJkGE0
— Shehrbano Anwer. (@hummels66) July 19, 2017
Some social media users reminded the horrors associated with ‘Rishtas’ and the ‘aunties’
Me : 1 paper main fail hogai hoon.
— omgh. (@Mahnoorizhere) July 19, 2017
Ami : pic.twitter.com/mXCH99y2B3
Careem now offers a rishta aunty to accompany you on your ride... because my mom wasn t enough! #DesiProblems
— Sundar Waqar (@sundar_waqar) July 19, 2017
One Twitter user felt that Careem was being too generous:
all i wanted was a Rickshaw... @CareemPAK pic.twitter.com/XrZBGyBjtT
— Qasim Farooq (@JihadiOnline) July 19, 2017
Most users felt that even Careem is mocking them for their relationship status:
Now even Careem is trolling me for being single pic.twitter.com/JgwAyaiVq6
— Abdullah Khalid (@Abdularoy) July 19, 2017
If Careem is good at something, its playing with someone s feelings @CareemPAK pic.twitter.com/kbRIk1iizV
— (@ItsHunnny) July 19, 2017
This guy thought Careem should be focusing on much bigger problems:Instead of Rishta Aunty bs, Careem should solve a real problem - like restocking supplies at 3am on a Saturday night.
— Waqas Ahmed (@waqas_x) July 19, 2017
However, others were quite excited about the whole situation:Anxiously waiting for my rishta aunty to arrive! #Careem
— Sundar Waqar (@sundar_waqar) July 19, 2017
@JaniDarasHai have you spoken to careem about me? pic.twitter.com/Os4PtYwo1G
— Fatika Mazhar (@fatikasheikh) July 19, 2017
The offer is valid till 19-20 July, 12 pm – 10 pm and available in Karachi, Lahore and Islamabad
