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Summary Shah Ruk has spent about Rs 52 crore on marketing through tie ups.
Bollywood superstar Shah Rukh Khan has left no stone unturned to make his dream project ‘RA.One’ a success and at Rs 150 crore is the third Indian film to cross the Rs 100 crore mark.Akshay Kumar starrer 2009 movie ‘Blue’ was the first film which was made on a mega budget of Rs.129 crore, while Rajinikanths blockbuster ‘Endhiran’ (2010) was made at Rs 190 crore and tops the list. Shah Rukh has traveled length and breadth of the country to promote his film. He went on an eight-city tour for the films promotions and collaborated with 25 brands.
